2025

vietnam national brand week

at Expo 2025 Osaka, Kansai

Vietnam Value – Innovation for a Sustainable Future

Venue: Vietnam Pavilion, Empowering Lives Area,
World Expo 2025 Osaka, Yumeshima Island, Osaka, Japan

About Vietnam National Brand Week

The event will take place from May 26 to June 1, 2025 and is organised as part of the Vietnam Value Programme – the sole initiative by the Government of Vietnam dedicated to the development of the national brand and Vietnamese product brands. This programme is led by the Vietnam’s Ministry of Industry and Trade through the Vietnam Trade Promotion Agency (VIETRADE), in close collaboration with the Ministry of Culture, Sports and Tourism and other relevant agencies.

- National brands rooted in cultural identity and innovation
- A commitment to sustainable growth
- Openness to global partnerships and cooperation
- The vision of a modern, creative, and resilient Vietnam

Vietnam Value
Innovation for a Sustainable Future

Aligned with EXPO 2025's overarching theme “Designing Future Society for Our Lives”, Vietnam’s showcase emphasizes:

Exhibition of
Vietnam National Brand
Products

Dekko Group JSC

Dai Long Trading Manufacturing Electric Wire and Cable Co.,Ltd

Saigon Cosmetics Corporation

Toan Phat Copper Tube JSC

Viet-Tiep Lock JSC

Haiduong Grinding Wheels JSC

Minh Long I Co.,Ltd

Ngoc Diep Group JSC

Tan Thanh Trading Mechanic Corporation

CANIFA JSC

Chu Dau Ceramic JSC

Key Events & Activities

Explore a series of curated programs designed to engage and connect with global audiences:

Monday, 26th May 2025 from 14:00 PM (Japan time)

Opening Ceremony of Vietnam National Brand Week

Exhibition of National Brand Enterprises and Featured Products

showcases Vietnam's most prestigious brands recognized under the Vietnam Value Program, highlighting high-quality, innovative, and export-ready products across key industries

26 May - 01 June 2025

B2B Matchmaking and Trade Promotion Sessions

a dynamic platform for Vietnamese National Brand enterprises to connect with international partners, explore export opportunities, and foster long-term trade and investment collaboration.